The It Factor

   Everyone wishes they could reduce their blow dry time..how about by 50%?! It factor shampoos and conditioners are nothing short of a revolution. It Factor is the first and only shampoo and conditioner combo to reduce your drying time by 50%. The VaporBoost System speeds of the evaporation, creating extraordinary hair in half the time. These combos are great for any type hair and is free of sulfates, parabens, sodium chloride, and alcohol. Forget about all your products too because with this all you need is your shampoo, conditioner and then just blow dry (or air dry)! Get blown away with It Factor and experience the difference yourself with shiny, no-frizz, bouncy hair.